In search marketing, it's all about the keywords
Austin American-Statesman February 17, 2008
by Lilly Rockwell

Businesses offering, enlisting services to optimize 'good' Web hits, minimize the bad.
Zach Anderson, the vice president of marketing for Austin-based TicketCity.com Inc., cares a lot about Google Inc.
TicketCity counts on online searches to drive customers to its Web site, which sells tickets for everything from college basketball games to Broadway shows and the Beijing Olympics...
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SIMPLY INTERACTIVE AND LEVERAGE MARKETING ANNOUNCE MERGER
February 05, 2008

Simply Interactive, an Austin based interactive advertising and design firm, announced its merger with Leverage Marketing LLC this January, forming the only agency specializing in both internet marketing strategy and interactive web design in Austin, Texas... Read More

Employees Purchase DirectoryM and Launch One of the Fastest Growing Local Online...
Jan 28, 2008

AMBRIDGE, Mass.--(Business Wire)--Having purchased the company back from its previous investors, the employees of DirectoryM today re-launched the company and its flagship local advertising network. With a new executive team in place, the employee-owned company offers publishers the first online advertising solution to unite and monetize their two key assets--traffic and content--while enabling local advertisers to optimize ad spend by delivering industry leading conversion rates on more than 1.5 million unique visitors per... Read More