PPC Management

Leverage Marketing is the best solution for companies that dollar-for-dollar require the absolute BEST Return On Advertising Spending (ROAS). Our average customer is highly dependent on Search Engine Marketing; they come to us after exhausting their own in-house capabilities or those of their existing (out-sourced) management agency. We are a specialty agency with highly skilled experts that utilize the world’s best enterprise-level optimization software (www.omniture.com).

Leverage Marketing - Google Adwords Qualified Company

We leverage both our expertise and our best-in-class software platforms to unleash previously unrealized revenue.

While our competition lock-in their small and medium clients with long-term contracts; we back up our claim by providing a hassle free month-to-month management structure. When you join Leverage Marketing, your campaigns will be managed by a dedicated Adwords Certified Professional who is empowered by the world’s most sophisticated campaign optimization and intelligence platforms including Omniture. Your Pay Per Click campaigns will be optimized utilizing the SAME platform (Omniture) that is used by Microsoft, Wal-Mart, AOL, EBay and General Motors!

We put our money where our mouth is; who else is willing to share your risk?

The simple fact is Leverage Marketing LOSES money if you contract our PPC Management only to leave within the first 90 days. Utilizing the most sophisticated campaign optimization and intelligence platforms come at a hefty cost to our agency. Omniture is 100% unattainable (cost prohibitive) to all but the largest online advertisers; yet, we make it available to ALL of our clients!

Our PPC Management Approach

Initial Set-up: First 30 day outline
PHASE I

Establish website goals
Establish campaign goals
Analyze Current Website
Define & Review top online competitors
Import search engine accounts onto the Omniture Search Center Platform

PHASE II

Review all ad copy
Review all keyword campaigns
Review URL destination & desired click path
Review campaign restrictions, filters and negative keyword selection
Implement the Omniture SiteCatalyst conversion tracking code

PHASE III

Landing page recommendations with mock-ups
Call-to-action feedback & recommendations & implementation
Pay Per Click campaign recommendations & implementation: (ad copy)
Pay Per Click campaign recommendations & implementation: (keywords)
Regional targeting strategies, recommendations & implementation (all campaigns)

Basic Requirements & our PPC Management fees

Leverage Marketing is a Google Adwords Certified agency; our dedication to performance-based campaign optimization allows us to service both Fortune 1000 and start-up companies. Our basic requirements:

Maintain a search engine marketing budget of at least $2500 in monthly spend
Our management fee is $800 or 16% of your monthly spend - whichever is greater.
There is NO set-up fee for clients who currently advertise on the search engines. If you are NOT currently advertising online, a one-time set-up fee of $1500 will apply (again, this set-up fee only applies to those who are brand new to Search Engine Marketing and are starting from scratch).

Why Leverage Marketing?

If you want to get the most out of your online marketing budget, you come to Leverage Marketing. It’s our focus on the bottom line (sales) which makes us unique in the world of Pay Per Click Management. Where most agencies focus on clicks and traffic, we focus on turning that paid traffic into online sales, lead generation programs and inbound calls!

Remember… you’re paying for EVERY click… contact us to learn how we can convert more of those clicks into qualified buyers.

Call us today for a free consultation and analysis: 1-877-263-7682.