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Case Study
Client: Austin,
Texas based Above
Board Manufacturing, a
provider of technical workstations to over 85% of Fortune 500
Companies, is a national leader in the workstation market. They
specialize in made to order solutions with fast turn around times. |
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The Challenge:
July of 2004, Above Board was in its second year of Pay
per
Click
advertising; the campaign was launched to generate leads for
the
company's workbench & workstations solutions. The Google
Adwords
keyword based campaign directed 8,092 respondents (clicks) to product
specific web pages that in turn resulted in a 0.4% conversion rate
(equating to 32 leads monthly). The cost per lead was $265.62 per lead.
Objective: The objective was
to target decision makers who are actively searching for workbenches or
workstations and generate qualified leads at a lower cost-per-lead than
the original campaign.
Results: Utilizing Leverage
Marketing's Lead Generation & PPC Management
program; and just
3
days after launch, the cost per lead dropped from $265.62 per lead to
just $35 per lead; a decrease of over 500%! In addition, tests revealed
that leads were better qualified and were converting into sales at a
higher rate than respondents from the original Pay per Click campaign.
By week four of the campaign, the pay per click budget was moved
entirely to the Leverage Marketing program and new sales
representatives were hired to handle the increase in sales leads and to
begin the process of developing new customer accounts.
As of May 2006, 22 months after joining Leverage Marketing, Above Board
secures 850 leads per month, the company has realized a revenue growth
of 600+%, the sales staff has tripled and 12,000 SQ feet of new
production space was added to accommodate continued growth.
Call us today for a free consultation and analysis: 1-877-263-7682. |
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| Copyright
© 2007 Leverage Marketing, Inc. All rights reserved
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